The do’s and dont’s of seo friendly content writing
When it comes to the best web content writing services, simply pulling off creative content might not always work. Even the best-written article solves no purpose if it does not reach its target audience. You can solve this problem by following the right SEO guidelines for your content. Proper SEO optimisation not only helps you rank on the SERP but also finds you the right customers for your brand.
Here are some top do’s and don’ts that you can incorporate into your content for SEO optimization.
The Do’s of SEO-Friendly Content
For writing SEO-friendly content, there are several things to keep in mind. You can start by writing unique content that is relevant to your audience. This should not only be your first step to writing good content, but both of these are also non-negotiable. For a better understanding here are some additional pointers that will help you rank better.
- Keep your content crisp
With fast content taking over the internet, very few people have the patience to sit through lengthy blogs. To keep your audience engaged, write content that is informative and to the point; without beating around the bush. Adding fluff just makes your content lengthy and unappealing.
- Use internal and external links
If you are writing for a website, internally linking your web pages with each other creates an easy-to-understand structure for Google bots. External linking such as backlinks also helps you get brownie points from them. If you get your backlinks from authoritative sources, it provides a huge boost to your promotion. Proper linking also adds to the authenticity of your website.
- Keyword search
Incorporating the right keywords in your content, help you match with your target audience. Therefore, always aim to add keywords that are relevant to your content. In case you have multiple contents around the same topic, add a few longtail keywords to differentiate one content from the other. This will avoid competition among your own content.
- Add relevant headings
When you distribute your content with headings, it becomes both attractive and easier to read. Especially if a reader uses their mobile to read a blog, they would likely skip it if it looks too long. Therefore, try to keep your paragraphs and sentences short with proper sub-head distribution to improve readability.
- Practice on-page SEO
On-page SEO techniques include optimising your title tags, images, meta description, proper sub-head distribution, keywords incorporation etc. In short, it is everything you do to optimise the content of your webpage. It helps you garner organic traffic and rank higher on the search engine result page.
The Don’ts of SEO-Friendly Content
There are some set guidelines that all the best SEO content writing service providers follow. To be thorough with your practices, it’s crucial to know the common mistakes content creators make, which tanks their ranking.
- Writing for the search-engine
The rule of thumb for content writing is to write for humans, not the search engine. Despite all the SEO practices, if your content isn’t user-friendly, you won’t rank. So ensure that your content is engaging and provides value to your audience. Don’t complicate it to please the Google spiders.
- Keyword stuffing
Repeatedly using the same keyword in your content not only puts off your readers, but it also isn’t SEO friendly. In some cases, google might even decide to remove your website from the SERP completely. Therefore, try to keep your keyword density under 1.5 – 2% at most.
- Plagiarism
When you steal content from other top-ranking websites without crediting them, it’s plagiarism. Google can penalise your website for this offence and it would also hurt your brand authenticity. To rank higher, create content that is unique to your brand voice and resonates with your audience.
- Avoid grammatical errors
Content with grammatical errors is a major turn-off for the readers. It not only makes it difficult to understand your message but also repels your audience. If you are grammar game isn’t at its best, you can take help from several grammar-correcting tools available online. Meanwhile, also work on polishing your grammar.
- Posting AI-generated content
Search engines flag content if they suspect it to be generated by AI tools. So unless you are writing for your journal, avoid copying content from these tools. Remember it’s not just you who can access them, every other writer can do it and then your content won’t be unique anymore.
Takeaway
No matter which industry you operate in, creating your brand presence online has become mandatory in the present times. Right SEO techniques not only help you generate leads but also make you appear authentic. However, do remember that SEO is a long process and it takes time to get desired results. So you will have to be patient and trust the process. Lastly, ensure you don’t overdo anything because it can also backfire on you.
