Cultural Festivals and Content
How do cultural festivals impact content marketing?
Being the largest democracy in the world, India has a diverse culture, languages, religions, and festivals. Hence, there is a proverb in India that says ‘Unity in Diversity’. There are thousands of festivals in this country. For example, the people of Bengal celebrate Durga Puja, Marathi people have Ganesha Chaturthi, and Onam creates magic in South India. These cultural festivals and content have a powerful relation in digital marketing. But how is it possible?
People love to celebrate and enjoy these festivals with their high spirits and energy. During festivals, they spend more time shopping, gifting, dining out, travelling, movies, and other fun-related activities. So, these are the perfect times for content marketers to attract people with their effective content strategies. Here, you will learn about how you can tailor your content marketing strategy to fit the requirements of the festive season.
Effective plan for content marketing during the festival
To make your content marketing strategies successful in the festive season, you should capture the aspect of the festival first. Your content theme should focus on the main purpose of the festival. For example, Diwali is the festival of lights. Light is the symbol of happiness and nourishment. So, you should create your content in such a way that enriches people’s spirit for Diwali and makes them happy.
Just like the content itself, the marketing plan for the festivals should include the charm of the festival. So, everything that a brand does during these periods must keep the festive spirit in mind. For instance, if you are running a campaign for Durga Puja, then you can pick ‘Bodhon’, ‘Dhunuchi Naach’, and other rituals as themes and focus on them. Also, it must target the right demographic to ensure better results, i.e. ROI.
Strategies for cultural festivals and content
You should make strategies that increase your sales, give you profit, and help to create brand value. These content marketing strategies are the best during festivals –
- Competitive content
Contests, hashtag challenges, and quizzes are outstanding ways to make the festival more enjoyable. Generally, these contests have winners, prizes, gift vouchers, and other lucrative offers. Thus, they create interest among users and motivate them to participate. So, these attract more users and are the best way to gain reliable customers for a business.
- Short videos
Nowadays, videos are the most engaging content format. Furthermore, short videos have been growing for a few years as eye-catching content. First of all, people are busy with various activities, and they have little time to consume something online. Thus, short videos easily grab their attention and leverage their power in the world of digital marketing. Hence, marketers should choose these short-term videos about festivals to target their audience. For example, they can create a short music video related to a festival.
Also, you can use this strategy for promotional content marketing. But before starting this marketing, you must know about what is promotional writing. Promotional writing is all about promoting your products and services to increase your sales. It helps to gain your followers and makes them interested in your brand.
- Discounts and offers
Festivals make the people happy. So, they prefer shopping and gift exchanging to make the festival more delightful. These festive seasons bring huge opportunities for e-commerce brands. They provide various discounts, offers, and cashback for online shopping. These discounts and offers are another great strategy to align cultural festivals and content harmoniously.
- Influencer networks
Content marketers influence the customers with movie stars and other celebrities. If a brand uses advertisements with celebrities, it will become more authentic and trustworthy. In this way, the brand strengthens their online presence and maintains a bond with their customers. This strategy is also useful for regional campaigns or language-specific campaigns.
- Make a festival calendar
Creating a festival calendar for content marketing is another useful strategy. It gives you reminders about all the festivals during busy seasons. It saves you time for searching festivals from other calendars. So you can plan your budget accordingly and easily figure out the other strategies.
Some examples of cultural festivals and content
- Cannes Film Festival 2022 poster
The poster of Cannes Film Festival poster was inspired by ‘The Truman Show’ by Peter Weir and Andrew Nicol. The theme of this poster illustrates that Truman escapes from falsehood and rises through the stairs of truth. It indicates the ascending red carpet. Also, there is a huge ‘75’, which represents the 75th edition of this festival.
- Virgin Media Dublin Film Festival 2021
This film festival offered an online screening platform to provide all the information for the attendees. That platform included all the links for tickets, schedules, and more.
- Calgary International Film Festival 2020 Report
The CIFF published reports of 2020 about film and event details, COVID-19 response, infographic, and recap of the festival.
Conclusion
This is all about how cultural festivals and content are related to each other. Festivals are an excellent opportunity to leverage your sales and brand authenticity and increase your customer base. You can follow the above strategies to generate effective content during these special occasions. Moreover, you can promote industry-specific content during festive seasons and use these strategies to generate a long-lasting impression among the users.
