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With the increase in online shopping, your business demands a digital presence. For customers to buy from you, they should know about your existence. They decide whether your business is worth the shot or not. Here is where social media comes to your rescue.  Social media brings your business directly to your customers. It acts…

Are you a freelance content writer still searching for tools to enrich your writing quality? There may be plenty of content writing tools available in the market, but they have paid versions of the free ones that are of no use to you.  However, if you want to start earning as a freelancer but lack a budget,…

If you belong in the world of online business, you must be familiar with search engine optimization or SEO. It helps you stand out and appear on Google search results. All thanks to keyword research and clustering!  For example, if a person searches for ‘Best five-star hotels under a budget.’ While your website has content…

How Can Content Writing Services Help Your Brand to Reach Target Audience?  The demand for content writing services is increasing with the global acceptance of digital input. The scope of content writing is so vast that nearly all businesses are using this platform to make a stand in the digital realm. Nowadays, it has become a trend…

Smart SEO goals are nothing but a set of directions to your success. It will assist you to strive more strategically to reach your target. What differs from an intelligent goal to any common goal is that the former is more specific, target-oriented, realistic, achievable and easy to measure.For example, if you want to increase more organic…

If you have to create quality content every single day, it is going to be time and labour-intensive. To save time and effort, many business individuals reformat and update their old content. Content repurposing is not only helpful in time-saving but also is a fantastic idea to use those content that is buried deep down…

The ‘near me‘ search results on Google are possible through local SEO. Every local business needs to list and verify themselves in their region to appear in these results. This is where local SEO comes to your rescue.  It improves your business visibility, increases organic traffic, gathers your local audience, and popularises your business. Tips…

The technology of voice search has been around for a long time, but its integration into marketing strategy, especially for digital marketing, is new. Today, companies are designing and optimising the material of their digital marketing campaign, especially the written part of it, to be compatible with voice search. Now, voice search works based on…

SEO or Search Engine Optimization is the backbone of digital marketing. It helps your products and services to reach the right audience through online search results. At the same time, SEO helps to improve the online presence of your business and establishes your brand’s authenticity. As day-by-day digital marketing is growing, the necessity for SEO…

How do cultural festivals impact content marketing? Being the largest democracy in the world, India has a diverse culture, languages, religions, and festivals. Hence, there is a proverb in India that says ‘Unity in Diversity’. There are thousands of festivals in this country. For example, the people of Bengal celebrate Durga Puja, Marathi people have…