What is inclusive content and why does it matter?

What is inclusive content and why does it matter?

Table of content   1 Introduction 2 Importance of inclusive content writing 3 Core elements of inclusive content strategy 4 Ways to design inclusive content 5 Conclusion   Inclusive content refers to content that is relevant, accessible, and understandable for audiences of versatile backgrounds and demographics. That means anyone can read the content regardless of…

The potential of AR marketing

The potential of AR marketing

Table of content 1 Introduction 2 What is AR?  3 Current applications of AR: The  virtual try-on technology in e-commerce 4 Top brands using try-on technology 5 Other real-life applications of AR 6 Benefits of AR marketing 7 How to measure the quality of an AR app? 8 Conclusion Digital marketing offers an outstanding experience…

Top 8 winning digital marketing strategies for B2B companies

Top 8 winning digital marketing strategies for B2B companies

Table of content 1 Introduction 2 Winning B2B digital marketing strategies for companies 3 Conclusion B2B digital marketing strategies are those techniques through which a business engages and sells its products/services to another company and their target audience. So, your buyers will be the directors and C-level professionals. Also, the sale cycles are longer for…

The role of digital transformation for SMBs

The role of digital transformation for SMBs

Table of content   1. Introduction 2. Why is digital transformation important for SMBs? 3. How can SMBs integrate digital transformation?  4. Conclusion   Meeting customer demands is the utmost priority for a business today. It doesn’t matter whether your business is small, medium, or large. To fulfil these needs and stay competitive, companies must…

7 gigantic market research mistakes you should avoid

7 gigantic market research mistakes you should avoid

Table of content   1 Introduction 2 How to overcome these 7 mistakes while conducting market research? 3 Conclusion   Market research is a consistent process through which companies collect data on any concept which assists them in making better decisions. With this data, you can gain better knowledge about the consumer., improve customer satisfaction…

Emotional intelligence in digital marketing

Emotional intelligence in digital marketing

Table of cable   1 Introduction 2 5 core elements of emotional intelligence 3 Effective strategies for emotional intelligence in digital marketing 4 Conclusion   Emotional intelligence (EI) in digital marketing is acknowledging your target audience’s emotions, which drives them to interact with your brand. This implies how they feel about your brand, what encourages…