Are blog posts relevant in 2024? Here’s why

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We often hear that blog posts have become outdated now. It’s pretty natural to listen to this because now, social media platforms are dominated by video content. But the reality is not like that! Instead, we can say it’s just the opposite scenario you’re considering. Yes! Blogging is still venturing in 2024, and it’s a profitable source of content marketing. It gives you a golden chance to win your audience’s mind, improving brand awareness and conversion rate to create a worldwide presence. 

So, in this post, we are here to debunk the myth – ‘blogs are dying’. 

Do people still read blogs in 2024?

In this decade, everyone has become stuck to reels and videos. Thus, it may seem like the blogs are obsolete now. After all, it’s true that a short video takes a few seconds, while a blog takes a few minutes to be consumed. 

However, search engines are considering blog posts for indexing and ranking a website. Also, you should consider search engine results first when finding an answer to your queries, learning about a topic, or looking for a product. When you come to a search engine, you will find the blogs to solve your questions; the rest are the website home pages. Thus, blogs are the solution to all your questions. 

Also, here you can find some interesting statistics in support of the above paragraph –

• WordPress hosts 60M+ blog posts while Tumblr hosts 518M+ blogs. (Web Tribunal)

• 31M+ active users post blogs at least once a month in the USA. (Statista)

• Around 26% of people aged between 5 and 18  in the UK read blogs. (Statista) 

• 77% of the netizens are still reading blogs. (Social Media Today)

• 80% of bloggers get strong marketing results. (Orbit Media)

The benefits of blogging

• Enhance online visibility

When your page appears on search engine results, it engages more visitors. Not only do your customers find out the products or services they are looking for through your site, but you also attract new audiences, even those unaware of what you’re doing. 

Moreover, a blog helps you to rank for the popular FAQs. For instance, if you’ve written a blog about pizza, you can ask a question like, ‘Is pizza highly profitable?’

A consistent blog writing effort leverages your organic traffic and visibility to potential users and generates your blogging niche. As a result, the overall performance of your website would be improved. 

• Community building and brand loyalty

Blog posts enhance audience engagement through direct comments and social media sharing. It constructs an essence of community and brand loyalty. These two factors will be highly impactful in 2024. Statistics from Emarsys show that loyal customers are 306% worthy of the acquisition cost for their entire lifetime. It results from building out a robust community. 

With these engagements, you can understand your customers better. That means you become aware of what your customers are expecting from you, whether your content helps them, and which type of improvement you need. These provide you with comprehensive insights about your business. Thus, these insights allow you to take your business to the next level. 

Again sharing your blogs through LinkedIn, helps to build further recognition, endorsement, and network for your brand. It creates more opportunities for your business growth. 

• Establish your brand credibility and authenticity

Blog posts are the keys to solve your audience’s and new customers’ queries about your products and services. These will give them a clear and concise understanding of your business and resonate with them more about your products and services. Thus, blogging establishes you as an industry expert. As a result, people trust your products, services, content -everything! Also, this credibility and authenticity will reach your future employees. 

Again, remember that, in this digital landscape, it’s vital to share genuine and valuable information online. As users can’t physically travel to your organisation to test your authenticity, they will evaluate your online content first. Thus, written content such as blogs is essential to share your expertise and knowledge over the internet. 

Top blogging tips you should know

Here are some valuable tips for successful blogging –

• Select your niche and content pillars

A valuable blog resonates with the audience and convinces them to return to your site. So, you need to make your blogging effort consistent. But it doesn’t mean you can deliberately create blogs on numerous subjects. Thus, you must choose a niche such as technical, medical, financial, food, beauty, or anything else. By selecting a particular niche, you can show your expertise in that field. As a result, people will recognise you as a thought leader in that field. It also shows the relevancy of your new blog posts to the older ones! 

Additionally, you should focus on content pillars. These help your audience to find out the genre of your blogs. Then, don’t forget to add the tag about your content pillar with each blog post. Later, it will guide you to the other blogs on your site. 

• Focus on the originality of content

Now, come to the most vital point – deliver the original content to the audience. Blog writing is not just about rewriting the content shared by others. Also, it’s just not about re-working other’s ideas. This could be more helpful. So, it would help if you created something unique and original. 

Thus, it would be best to have efficient research activities and strong field knowledge. These two things will help you create plagiarism-free content and become an expert writer in your field. However, ensure the data are taken from credible sources when crafting the content. 

Also, check the AI percentage of your content. Now, the internet is overwhelmed by AI-generated content day by day. Thus, as a blogger, you should ensure your content is AI-free. 

By following these tips, you can deliver valuable and helpful content. Additionally, implementing visuals like images, videos, or infographics increases the credibility of your content. 

• Choose a platform to publish your blogs

There are plenty of blog hosting platforms available on the internet. So, take your time and find a suitable platform for your blog posts. These platforms come with lots of customisation features, SEO optimisation, and intuitive user interfaces.

For instance, if you’re selling clothes, you need to choose a platform that will help you host your online store. All you need is a convenient web hosting setup. Also, ensure your site layouts are user-friendly and visually appealing. 

• Optimise your content for SEO

SEO or search engine optimisation helps your content appear on search results for the right people and purpose. SEO is fundamental to gaining a high rank from search engines like Google. 

So, learn the basic concepts of SEO, such as keyword optimisation, implementing meta descriptions, URLs, and internal and external linking, including altering tags and headers. Furthermore, focus on off-page and technical SEO. These are all signs of quality content. 

Then, consider the demographics, needs and expectations of your audience. These will help you generate helpful content. 

Conclusion

Now, you got it! Blogs are still relevant and will be impactful in the future, too. You just need the right skills for blogging, such as effective writing, researching, and SEO skills. Then, pick a niche and jump ahead! It will take time to become a successful blogger. However, with consistent effort, you can build a winning strategy for blog writing.