Why does content writing without AI win a game?

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Every business requires content to engage with the audience. The content becomes king in the case of SEO, sales and marketing, and brand storytelling. Now, you can generate content through AI writing tools within a few seconds. However, AI-generated content involves numerous issues that may fail to connect your business with the audience. Human-generated content can solve these issues. Thus, every company should rely on content writing without AI. 

This article explains why businesses should prefer human-generated content writing and what value it can bring. 

What AI writing tools bring to the table?

Throughout the decades, AI writing tools have evolved significantly. Modern large language models (LLMs) such as GPT-4 and Gemini have been trained with enormous amounts of information that enables them to generate an essay within a few seconds. Thus, it becomes beneficial for e-commerce and other online businesses that require thousands of product descriptions within a short span. Now, here is the list of what it can bring for you –

• Productivity: As AI tools generate huge amounts of content at a glance, it proves that they are highly productive than the human writers. Thus they also handle repetitive and data driven tasks effortlessly. 

• Multilingual: Another major advantage is that they can write in multiple languages. Thus, this becomes helpful for multinational companies that want to reach several audiences in various countries. 

• Consistency: AI systems follow predefined methods such as ML (Machine learning) algorithms, deep learning with neural networks, and NLP (Natural Language Processing). These help them ensure continuous outputs without any variance in tone and quality. 

• Cost-effective: Unlike the human writers, AI writers don’t need salaries or leaves. Thus it becomes a cost-effective solution by employing AI systems for crafting large-scale content. 

• 24*7 availability: The AI tools can work throughout the day, producing content whenever you need it. 

• Accessibility: Most of the AI tools incorporate an easy on-boarding process that  makes them accessible for everyone including the people with non-technical backgrounds. 

Where do the AI writing tools lack from human writers?

Though the AI writing tools can provide lots of benefits for a business, they have some major drawbacks. One of their major inability is the creation of original ideas. In this particular area the human writers create a win-win situation which the AI tools can’t. Also, from this point of view it can resolve another potential query – ”Will AI replace content writing jobs?”

As the AI tools lack creativity, they can’t replace the content writers. Only human writers need the mastery over these AI tools that make them remain competitive and secure their employment. Also, remember that businesses have been preferring original and plagiarism-free content that can’t be produced by AI tools. It’s only possible for humans to generate original content. So, it becomes another reason that human writers can’t be replaced by AI writers. 

Now let’s see what the other drawbacks of the AI tools are – 

• Lack of emotional intelligence: AI tools lack emotional intelligence. That’s why they lack creativity, unique voices like human writers, and empathy. Their tone sounds robotic and monotonous, which makes users lose interest. 

• Challenges with contextual understanding: AI struggles to comprehend complex topics, which results in inaccurate output. 

• Biased/inaccurate data: These tools rely on the information they have been trained to generate output. Not every time is the data correct. Moreover, there may be some biased or outdated information. So, it becomes risky to trust AI-generated outputs for industries like finance, law, or healthcare.   

• Plagiarism and quality concerns: Another major limitation is that AI tools frequently research across the Internet and copy languages from resources. These include plagiarism issues in AI-generated content that go against Google’s spam policies guidelines for web searches. Additionally, Google considers AI content spam, which penalises your content performance throughout the search engines. 

The power of human writers

Human writers can perform what AI writers can’t. What are those? Human content writing services understand user search intent, their pain points, emotions, and their interest in content. Based on this understanding, they can adjust the tone of their writing. They know where they have to maintain a natural conversational tone and where to put a formal tone. Also, they can interpret when to choose a bold statement and when to make it soften down. These abilities make their writings more natural, fluent, unique, and digestive. 

For example, storytelling is a field that requires creativity, and human writers excel in this area. They write creative social media posts, inspirational blogs, press releases, articles to break down complex ideas, and more. Here are some pointers about what they can do exactly –

• Creativity and emotional intelligence: Human writers bring unbeatable creativity empathy, and effectively use emotional intelligence. These help them to understand users on a personal level. As a result, they can create personalised solutions for the users through their content. 

• Crafting brand image: They ensure that the style and tonality of every piece of content reflect the organisation’s culture, values, and unique voice. 

• Strategic thinking: Human writers create content in such a way that it becomes aligned with the business strategies. These include demographics, sales conversion, buyers’ journey, audience engagement, and thinking about long-term business goals.

• Complex writing tasks: AI writing tools struggle during the creation of lengthy and complex content such as whitepapers, e-books, case studies, and other content that requires advanced industry expertise. Here, human writers efficiently regulate the scenario. They can establish clarity, accuracy, relevancy, and conciseness in their writing to fulfil all the requirements. 

So, with their emotional intelligence, humans can analyse and evaluate content quality so that there will be some touch of personalisation. This way, their content becomes original and plagiarism-free. Though AI can generate coherent content, it can’t generate unique and original ideas as humans. Thus, there is a lack of originality in AI-generated content. As a result, human writers from writing services without AI become superior to AI systems in terms of original content creation. 

Human or AI-written content: Which one is better for SEO analysis?

When it comes to SEO, search engines like Google always prioritise original and non-plagiarised content for indexing and ranking. So, let’s check how human SEO content writers can perform in comparison with AI-generated content for SERP rankings. 

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Search engines always consider content that obeys the E-E-A-T guidelines for ranking. Human writers, specifically industry experts and thought leaders, can meet those standards of expertise and authenticity. However, AI-generated content lags in these qualities.

• Keyword optimisation

Keyword optimisation is a major aspect of winning the SEO game. Here, human writers optimise keywords naturally so that they easily become aligned with content flow. Alternatively, AI systems are programmed to optimise keywords. However, they tend to over-optimise, which causes keyword stuffing. As a result, search engines penalise the content. 

• Engagement and readability

 Human writers better engage readers with their creativity, storytelling, and subtle explanations. This engagement rate helps the search engine understand the value of the content and avoid high bounce rates. As a result, it provides a good rank for the content. In contrast, AI systems produce content that sounds robotic, thus lacking engagement. 

• Adaptability

 SEO trends and search engine algorithms are evolving continuously. Humans can better understand these and craft their content accordingly. However, as AI tools retain data from the pre-trained data, they can catch up with the latest trends and updates. Thus, AI-generated content needs additional SEO adjustments and editing to stay relevant. 

Choosing between human and AI content

AI tools are continuously revamped with technological advancements. Now, many content marketing companies are integrating AI tools for content creation. These AI tools are good enough for generating short and simple content such as social media posts, product descriptions, FAQs, etc. 

But when you require a large volume of lengthy content, choosing AI for content creation can become quite messy. AI will produce a large volume quickly, but there will be issues with quality, accuracy, and creativity. 

Thus, some content writing services combine human and AI-generated content. This hybrid approach provides these facilities –

• Produce high-quality and genuine content with human writers.

• Boost engagement with human-generated content.

• Reduce cost with AI-generated content.

• Also, handle the obstacles of repetitive tasks with the AI.

Conclusion

So, what do you understand from this article? Both human and AI writers have some strengths and weaknesses. Both are beneficial for businesses when applied with the right balance. However, search engines always look for original and creative content that only comes from humans. Here, the human writers have the edge over the AI tools. Now the choice is yours!

FAQs

• How does AI affect content writing?

Though AI can efficiently generate large amounts of content by reducing human errors, it lacks creativity and originality. Also, it can create biased information that involves a high risk of quality issues and confuses the end users. 

• Should AI be used in writing? 

You can use AI to edit content and refresh ideas.