What is organic lead generation?

Organic lead generation is nothing but generating website traffic without spending any money on it. That means you have to create content to attract the audience without paying any money for paid ads. Just you need to follow the right strategies to drive the audience toward your site and entice them to click on your content. As a result, you reach more audiences, build new connections, and generate more ROI. To do this, you have to follow some useful methods. 

Now, in this blog, you will learn the methods to generate more leads. 

Source

Best methods for organic lead generation 

• Identify the target audience

Content can’t stand without an audience. Thus, it’s necessary to identify the target audience first. While identifying your target audience, you should consider these demographics –

• What are their working experiences?
• What is their educational background?
•  Their location and language
• Last but not least – their pain points 

By analysing these factors you can understand whether your products or services will benefit them or not. In this way, you can get a clear picture of who you are targeting for your organic lead generation. 

• Invest in SEO

The second most significant strategy is search engine optimization or SEO. A powerful SEO strategy assists you in increasing your online visibility and organic lead generation. According to the Ruler Analytics Conversion Benchmark Report, 27% of marketers have stated that most of the leads come from organic search. Here, you will find the most important holistic SEO elements to generate leads with organic traffic –

• Find out the most relevant keywords and key phrases for your content. For example, if you’re writing technical blogs on no-code automation, you must integrate relevant keywords related to this topic. You have to include these keywords throughout the content. 
• Use the title tags and meta descriptions which help the search engine to easily understand the purpose of your content. 
• Add high-quality and authoritative external links to your site. Also, use internal links to improve your website’s architecture. 
• Then, a writing agency should focus on its site’s user experience. For this, they need to place menus, buttons, navigation bars, and other elements properly. Also, they need to focus on website colour, font style, font size, etc. 
• Ensure your website has a mobile-first approach. It helps your content accessible through mobile, tablets, and desktops as well. 
• Page speed is a crucial factor in increasing the organic lead of your site. Otherwise, it will cause a huge bounce rate.   
• Generate quality content and use CTAs

Quality content is the key to drive people towards your site. For this, your content must have a proper structure, keyword optimization, and readability. When it comes to technical blog or blogs of other genres, they have different forms. According to the 2024 State of Marketing Report of Hubspot, blogs create 16% of leads for websites. Moreover, you can share quality images, videos, and graphics with the users.    

Side by side, you need to create proper CTAs for the audience. Not all visitors like to talk to your sales team or want to see your products’ demo. However, some visitors might be interested in subscribing to your newsletter or using a free trial. For these visitors, you should include strong and smart CTAs within your site. The smart CTAs help to identify the buyer’s journey. That means, CTA helps to understand who is a new visitor, who is a customer, or a lead. According to Hubspot, personalised CTAs create 202% more conversions than general CTAs. But ensure that your CTAs have dedicated landing pages. 

• Send regular emails

Email is a great tool to reach out to the people who have a regular interaction with your brand, service, or product. According to the 2024 State of Marketing Report, 14% of organic leads come from email marketing.  

So, first, create a list of your subscribers and segment a list of emails for them. With this email list, you can send weekly or monthly newsletters, create follow-up emails, remind them about the product they have picked within their cart, etc. 

• Use videos

Videos gain quick views and responses from customers. These videos help you to tell your brand’s story in a visually appealing method. As a result, the videos provide a more personal touch rather than the blog posts and other written content. Moreover, videos provide you with the opportunity to show your products and services innovatively. Also, you can share customer testimonials, how-to guides, and behind-the-scenes footage through the videos.  

Apart from these reasons, the videos have the potential to reach quickly within a wider audience and they are easily shareable through different platforms. 

Nowadays, short-form videos have another level of popularity. These videos deliver greater ROI for your business. The shorts help share quick tips and tricks, fun moments, etc. Thus, an article-writing service should utilise the power of video content. 

• Create a strong social media presence

Social media is a powerful way for organic lead generation and increases engagement. The most popular social media platforms are LinkedIn, Instagram, X, Facebook, etc. You can directly share your content on social media platforms or add links to your content like landing pages, videos, offers, etc. 

But you should share content on social media regularly. Also, encourage your connections and followers to share your content within their community to strengthen your online presence and generate more leads. 

Moreover, there are other ways to generate leads through social media. The methods are contests, quizzes, and surveys. The contests and quizzes offer several prizes and opportunities. Thus, users become interested in participating in these events. The surveys help the users to share their opinions and experiences about your services and products.   

• Use proper tools

You must use proper tools to boost your organic lead generation strategies. These tools help you to increase efficiency and productivity. So, you can use these types of tools –

• The keyword research tools help you to find out the trendy keywords. For example, you can use Google Keyword Planner. 
• You should use analytics tools like Google Analytics to measure several important performance metrics of your content, like – organic traffic, click-through rate, etc. 
• Then, you should use a content management system like WordPress to track different types of content.
• Furthermore, you can use email marketing platforms like MailChimp to segment your subscriber list. These tools can schedule and automate your email marketing efficiently. 

Conclusion

By implementing proper strategies for organic lead generation, a copywriting service can gain better online visibility and number of engagements, and increase sales, and ROI. Use these simple strategies to increase your organic leads. Also, test every step of your lead generation process and find out the best suitable strategy!