What is digital branding?

Digital branding refers to making your visitors aware of your business goal and values with the help of your website. That means when they visit your website they will come to know everything about your business. So, you need to ensure that your website is easily accessible to everyone and help them to communicate with your brand. Thus, digital branding doesn’t only mean creating a pleasing website for your brand, but also building your brand presence in such a way so that your brand can be recognizable through every online channel like website, social media, mobile apps, emails, videos, etc. 

So, in this blog, you will learn about digital branding in detail and why it’s necessary to create a strong online presence. 

Essential elements of digital branding

In this ever-changing digital landscape, your brand should stay updated and find out the new trends and opportunities to grow. For these reasons, you must include the essential elements for branding in a digital landscape. So, let’s learn about those essential elements –

• Brand logo

Having an enticing brand logo is mandatory for your digital branding. Here, one thing you should understand is that not every logo goes well for both traditional printing advertisements and digital advertisements. If you want to use the same logo for digital space which you are using for traditional ads, that doesn’t work. That’s why many reputable brands have changed their logos to optimise these for digital platforms. 

For example, we can talk about BMW, the German car manufacturer. They changed their logo in 2020 to make it more digitally appealing and create a mobile-optimised look. Their new logo has a simpler look than the 3D logo of 1997. It becomes a good fit for mobiles and websites. 

So, when it comes to the matter of brand logo, you should follow the current design trends which make your logo digitally impactful. 

• Brand message 

The brand message plays a vital role whether you’re building a new brand or simply adapting your existing brand in the digital landscape. Most specifically, you should focus on the mission statement for your brand. In this statement, you have to include your company’s vision, goal, and value (from the perspective of customers or clients). The statement helps every staff in your company with their decision-making and maintaining relationships with the customers and the clients.  

But if you don’t want to explain these explicitly on your website, you must write these statements in your internal documents. 

• Website

  Another crucial part of your digital branding is making a well-structured, user-friendly and visually aesthetic website. This is not only helpful for branding, but it has a major role in holistic marketing. Through your website, people come to know about your brand and services, purchase products, get your contact information, book services, learn about the latest events and more. In one word, it provides the information the visitors are supposed to look for. That’s why you should design the website with the view of your customers. 

The architecture of your website should be completely customised with your brand and business type. Thus, you need to use your brand’s colour scheme, fonts, and style. That means your website should give the feelings of your brand. 

Also, it’s important to design your site in such a way that it becomes easily crawlable. That means, the visitors as well as the search engines easily read and understand your site’s content. All content marketing platforms should note this point. 

• SEO

SEO or Search Engine Optimisation is a prime factor for creating your digital presence. SEO indicates the process for enhancing your online visibility and organic traffic. So, the goal of SEO is to create as many results as possible from your site, on the search engines like Google, Bing and Yahoo. As a result, you can reach a large audience and increase your conversion rate. 

According to Google’s Webmaster Guidelines, you need to follow these tips to create a strong SEO strategy for your digital branding –

1. Ensure that all pages of your website are easily accessible. All the pages have properly linked with each other. 
2. Create appropriate links for your website so that they are crawlable by Google. 
3. Your website should incorporate relevant and accurate information. 
4. Use relevant keywords so that the users can easily find the information they are looking for. Also, include keywords which the users will include in their search queries to find your pages.
5. Maintain the aesthetic of your website, use proper visuals, and design it from your users’ perspective. 
6. Moreover, your site should correctly appear in different types of internet browsers. 

• Content marketing

You are aware that your brand, website, and SEO strategy can’t stand out without resonating content. Yes! Content marketing is essential for your brand. You can create different types of content for your marketing purposes. For example, you can create blog posts, videos, infographics, podcasts, and more. 

1. Blog posts are a great method of content production for your brand. So, you can create a ‘Blog’ section on your website and hire writers to produce blogs about your customers’ niche. Also, don’t just try to write about every trending topics, rather focus on what can fulfil your business goals and customers’ requirements. Otherwise, it will become just a waste of resources.   
2. Videos are effective ways to resonate with your audience and increase content marketing ROI. According to a study by NogenTech, 91% of marketers have used videos for their content marketing. You can make video ads for your products and services so that people can easily know about them. Also, video content directly drives people to purchase from your brand. Furthermore, videos are highly impactful for brand storytelling. So, you can create stories about the staff of your company, and people in your community or industry.
3. If you’re looking to air episodes of interviews with your new clients, reviews on your favourite products, talking about the latest industry trends, etc., then you can choose podcasts. People having the same niche as you will find these podcasts insightful and helpful. 

• Social media strategy

Social media is a comparatively new but essential strategy for digital branding. If you have a strong social media presence, you can easily transmit your values and goals to the people on those platforms. But ensure you have provided the same brand images, goals, and other messages across all the social media channels. In this way, social media helps you to establish your brand identity and voice. As a result, you can build a strong community, gain more followers, and increase your conversion rate. 

Moreover, an impactful social media strategy helps you to establish yourself as a thought leader within the industry. So, you can use some of the popular social media platforms like YouTube, Instagram, Twitter, Facebook, etc.  

Just you need to follow these simple tips for content production on social media –

1. Create fresh and original content.
2. Make your social media posts short and precise. Also, use straightforward and conversational language. 
3. Maintain a proper schedule for your social media postings. For example, you can post content on a regular, weekly, or monthly basis.

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Importance of digital branding

• Helps you to find new customers 

If your brand provides qualitative services and products to the customers, they will admire you. As a result, they will memorise your brand for a long time. Again, they will recommend your brand’s name to other people. Thus, your community will grow and you gain more customers.

 Also, when you provide a good service to the people, search engines will show your site on the top search results. As a result, you will get more organic traffic and attract new customers for your brand. In these ways, digital branding helps you to increase customers.  

•  Increase sales and build long-term relationships

A professional and consistent brand appearance increases trust among users. For example, people are more likely to buy from a brand who have a professional, well-structured, and appealing website. Additionally, if you offer the products/services to solve their pain points, those become helpful to them. As a result, they will be emotionally connected to your brand. It leads them to buy from your business again and again. In this way, you can generate trust among customers and create long-term relationships with them. 

• Gain more recognition

You should require many visuals to create your online brand presence. But your brand logo is the most required graphic for creating a digital presence. Logo design is a critical task because you have to design it in such a way that it can be optimised for every purpose like – emails, business cards, advertising, brochures, and labels. But if you have a simple yet powerful logo, you create a win-win situation. A distinct logo of your brand helps people to easily recognise you and create long-lasting impressions.

Conclusion

Digital branding helps to carve a strong path for overall marketing efforts and generate a huge ROI. So, all the brands including professional copywriting services, should build a strong strategy for digital branding. It helps you to establish a strong medium for digital communication between your company and customers.