The best content marketing examples
When it comes to the point of content marketing, it’s important to focus on crucial factors like SEO strategy, search engine ranking optimization, and keyword research. In simple words, you have to craft your content in such a way that it creates a long-lasting impact on the audience. In this way, your brand makes a powerful online presence.
So, here you will learn about some of the best content marketing examples across the globe and why they have created a powerful impact on the audience.
Some of the best content marketing examples of this decade
- Pantone Connect
Pantone Color of the Year is a selection process in which the color experts of Pantone look for new color trends throughout the world. So, they invite people from different industries and show up their expertise through color and creativity! The Pantone Connect software helps users to create their color palettes and share them on social media platforms.
With the power of color psychology, Pantone attracts a huge audience and emotionally engages them to participate in this creative and interactive content creation. Not only the users, but Pantone also influences several industries such as fashion, product packing, graphic design, and more to make a powerful color-picking strategy in their product development and purchasing stages!
- ‘Left brain vs right brain’ blog post from Atlassian
Atlassian offers several collaboration platforms for agile teams in the IT and business sectors. They also create blog posts to share knowledge about productivity enhancement and prove themselves as productivity expert.
With their ‘Left brain vs. right brain: fact or fiction?’ blog post, they curate the strategies to boost productivity with the ‘left brain vs. right brain’ concept. The ‘fact or fiction’ parts drive a huge audience to see this post through different communication mediums. As a result, it has gained 10.4K U.S. visits in March 2024.
So, you have to create blog topics that are highly relevant and helpful for your target audience. Then, it will create a high volume of organic traffic.
- Spotify Wrapped
Spotify Wrapped was released in 2015 and initially, it was called Spotify’s Year in Music. But what is the concept of Spotify Wrapped? Every year Spotify makes a year-ending personalized playlist of the top 100 songs of every user. In 2016, it was renamed Spotify Wrapped.
At the end of 2020, it experienced a major success as there was a 21% increment in the app download when it released the Spotify Wrapped.
By crafting personalized content, Spotify creates a sense of achievement within the users, without spending too much money on it. Spotify Wrapped encourages users to share their personalized listening data on social media. As a result, the platform becomes more famous and attracts more users.
Google’s A CODA Story Campaign
In 2021, Google created A CODA Story: Why accessible technology matters campaign 2021 which tells the story of a hearing child of both deaf parents. Here, CODA stands for ‘child of a deaf adult’.
Google creates a heart-touching story of disabled people. It highlights the importance of accessibility features like live captions and Google Meet captions in our daily lives. Better we can say it, Google depicted that how these accessibility features become helpful for deaf people.
With this story, Google successfully showcased that how the technologies of Google are improving the living standard of general people. Specifically, the physically challenged ones become more facilitated with this initiative. For this unique idea, Google’s A CODA story was featured in the Oscars ads in 2021 and became one of the best content marketing examples.
Conclusion
The best content marketing examples help you to understand the effective strategies for standing in the crowd of content marketers. By accomplishing the best strategies, you can increase your organic traffic, engagement, brand value, ROI, and more. So, analyze the key strategies from the above examples and implement them in your marketing plans.
