The benefits of digital marketing

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In this 21st century, digital marketing has become the ultimate strategy for those who are serious about marketing. However, some businesses are still jolting up with traditional marketing strategies. As a result, they are missing out on opportunities for their business growth. For them, it’s necessary to understand the benefits of digital marketing. An effective digital marketing strategy opens up several doors for marketers to succeed in business.

So, let’s learn about the most common advantages of digital marketing. 

The most common benefits of digital marketing

• Increase engagement

Traditional marketing strategy supports only single-way interactions. Here, businesses need to communicate with consumers through a face-to-face method. But there is no clear pathway through which your consumers can respond to you. It causes a communication barrier between your brand and consumers.

Instead, digital branding and marketing offers different channels to communicate with the audience, such as social media, chat, emails, SMS, etc. By utilising these channels, you can communicate with your audience at every step of their journey. You can acquire valuable feedback from them, solve their queries through live chat options, organise a webinar to answer their questions about your products/services, etc. Thus, by creating different contact options, you can reach the customers’ touch-points. In this way, you can build long-term relationships with them. 

• Wider reach

In traditional marketing, there are a few methods of advertising, such as print advertisement, telecalling, advertisements on TV, and advertisements on FM. However, with these strategies, customer reach is restricted. 

Instead, if you look at digital marketing, there are several strategies to reach your business globally. So, you can use videos and ads on YouTube, Instagram, and Facebook, or you can use Google Ads, which leverage customer reach, and you can connect people across the world. 

• Cost-effectiveness

Most digital marketing strategies involve low-cost startups. SEO, social media, and different types of content marketing are effective ways to promote your brand online. You just need to invest your time and skill. 

Furthermore, if you’re looking for paid marketing, you don’t need to spend a considerable amount of money in one go. Most digital channels support minimum budget spending for SEM campaigns and social media ads. So, it doesn’t matter what your budget is. You can target potential customers to gain more engagement. 

• Flexibility

In digital marketing, you can choose different types of marketing to entice your users. Some of the best digital marketing types are –

• Search engine optimisation (SEO): SEO is the best digital marketing type. By implementing proper on-page and off-page strategies, you can revolutionise the market through SEO. 
• Video marketing: Video is one of the best tools for marketing and holistic SEO. It easily attracts and engages users and creates an excellent impression of your content. So, by sharing videos on YouTube, TikTok, and social media platforms, you can increase your followers and build a strong brand image. 
• Email marketing: Email is an effective way to regularly communicate with your potential customers. You can automate your email marketing by integrating a marketing automation tool. This way, you can create personalised experiences based on your audience’s needs. 
• Social media marketing: Social media are superb content marketing platforms that help you target a wider audience.  When you share quality content on social media platforms, you get instant impressions, likes, and comments. That means you will get real-time feedback from the audience. Also, if they like your content, they will share it with others. 
• Search engine marketing (SEM): It’s all about paid marketing, which includes pay-per-click (PPC) advertising for search engines. For this, you need to pay when your target audience clicks to see your ads. It helps to increase traffic for your site.  

Then, you will get different types of content, such as – blogs, visuals, emails, podcasts, e-books, etc. But remember that people usually consume personalised content. According to a McKinsey report, 71% of consumers prefer personalised content. So, the personalised content can take these forms –

• Blogs: Blogs are among the most demanded formats within different writing formats. They educate people and build brand trust and authority. 
• Emails: If you’re looking for short-form content, email is an effective way to communicate with your customers. You can send follow-up emails, invitations, newsletters, offers, and more through email.
• Visuals: Visuals can craft a bit more information than written content. So, you can use visuals like images, videos, infographics, and more to engage more users.
• Podcasts – If your client is looking for an audio format, then a podcast is a great way to engage them. Currently, there are 464 million+ podcast listeners in this world. 

Apart from these, there are more types of digital marketing and content formats in this market. But, it would help if you utilised these strategically. 

• Boost conversion rate

When your audience takes a desired action to consume your service, they will convert. For example, they purchase your brand or subscribe to a monthly newsletter. The higher the conversion rate means the more increment in your sales. 

In traditional marketing, only 1.7% of leads become customers. But in digital marketing, almost 9.9% of leads can convert to your customers! Moreover, if you analyse the examples of digital marketing case studies, SEO has a 14.6% conversion rate, while outbound leads have only a 1.7% conversion rate. Thus, digital marketing is the best way for content production. 

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• Improve ROI

The actual goal of digital marketing is to boost business sales. According to a Statista report, 38% of social media users believe in online purchases. Thus, digital marketing leverages the opportunity for businesses to boost their online sales. In this way, they can generate more significant ROI.

HubSpot’s State of Marketing Report 2023 shows that blogs, social media shopping, and influencer marketing are the most preferable ways to generate ROI through digital marketing. Also, Google Economic Impact shows that for spending $1 on Google Ads, a company can generate $8 as ROI from Google search and Ads. 

• Real-time customer feedback

One of the impactful benefits of digital marketing is real-time customer feedback. So, you can use polls, quizzes, live streams on social media, static social media posts, content, and other strategies to get feedback from the users in real time. Moreover, you can analyse instant impressions and customers’ behaviours from blog posting sites, guest posting sites, FAQ posting sites, etc. To analyse the insights of these sites, you can use the Google Analytics tool. 

Conclusion

By understanding the benefits of digital marketing, you can adopt more effective strategies for digital marketing. But you have to choose the right platforms for your digital marketing. Before making the right strategies, you should acquire the skills for venturing into this field.