Latest Google core update August 2024

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Google updates its algorithm regularly to provide the best experience when users search for their targeted keyphrases. It often releases significant updates, which are known as Google core update. On 15th August 2024, Google launched its latest core update, aiming to deliver users the finest search results. The update was completed on 3rd September. 

These core updates are built to evaluate and give ranks to the content. Thus, these updates impact several ranking factors that ensure the appearance of high-quality content in the top search results. In this current article, you will learn about Google Core Update August 2024 and its significance.  

Summary of Google Core Update August 2024

The core update of August refers to boosting the quality of Google search results by prioritising credible, insightful, and genuine content that becomes helpful for users. So, before publishing this update, Google collected feedback from some content creators who incorporate authoritative and high-quality sites to serve original and productive content through search results. By focusing on this area, Google developed this update.

It will also help to deprive the appearance of low-quality content that just intends to gain a good rank on Google. Furthermore, this update will also record if any site improves. 

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How should you get the best results from this Google Core update?

Google core update offers a checklist for marketers to get the best result from content marketing. So, let’s learn about them in detail –

• Valuable content

The key to succeeding in search engine results is to deliver valuable, engaging, and original content that becomes relevant and helpful for users. Thus, you must develop content with the proper balance of experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). That means content writers must have the skills and knowledge to write purposeful content. They should write so that after reading their content, people can trust the information they have provided. 

You can also learn how to make valuable content from Google’s E-E-A-T principle. 

• Ensure your content is aligned with the user search intent.

Previously, Google tried to align its algorithm with users’ search intent. This update makes their effort much better. So, you must understand what your target audience expects from your content. Is your content capable of delivering what they are looking for? 

For this reason, you should learn about user search on the internet. It indicates –

1. What are they searching for?
2. And Why are they searching for it? 

This ‘what’ and ‘why’ will help you to discover their search intent. There are 5 different user intent –

1. Informational: When the users are looking for information about something.
2. Transactional: They are searching for data related to purchasing purposes. 
3. Navigational: In this situation, they are looking for a website for a specific product, service, or brand.
4. Comparative: In this case, they are trying to compare different products, services, or brands.
5. Local: This means the users want to search for some geographic locations. 

Then, apply their search intent to your SEO strategy for the best outcomes. 

• Shifts in ranking

You might experience slight changes in ranking for your pages and queries. For example, if your rank drops from 2 to 4, you don’t need to worry about this. So, in this case, you don’t need to take any action.

But if you notice any drastic change in your ranking, say you drop from position 4 to 29, you need an in-depth assessment. So, you can take the actions like –

1. Ensure the entire website is helpful enough and has a people-first approach.
2. Sometimes, your site may have technical and security issues. So, check if your site has been affected by issues like ‘page not found’, crawl and indexing-related issues, security threats, etc. Learn more from this page. 
3. Then, check your Search Performance report to get insight into your site’s traffic drop pattern. 
4. If you have changed the URL of any page, you might see a decrease in your ranking. So, check Troubleshooting your site to overcome this issue.
5. Also, analyse different search types to identify which type of content (web pages, videos, news, Google images, etc.) experience a need for more traffic. 

• Focus on improving your content

Try to improve your content to make it relevant and engaging. So, you can –

1. Restructure, rewrite, or repurpose your content.
2. Format your content correctly. So, use small paragraphs and transition words, incorporate 20 words/sentences (not more than that), and avoid passive voice. 
3. Use real-life examples.
4. Then, add relevant visuals.
5. Write in user-friendly language and avoid jargon. 
6. Also, include reliable statistics from genuine and up-to-date resources. 

Conclusion

Google Core updates will help you to produce authentic content. This core update of August 2024 leads you towards crafting more valuable content so that it aids and educates the end-users. With this, the unreliable content will lose the chance to be visible in the search results, and only the right content will be shown to the users.