How to get web design clients?

Every organization needs a well-structured and aesthetic website to succeed in their business. That means they need professional web designers to design their sites. Thus, as a web designer, you need to showcase and increase your skills to gain web design clients. If you have the proper skill and expertise, you must be hired the organizations or individual potential clients. In this way, multiple freelance web designers land on their dream job, every year. So, you can learn some beneficial tips from the journey of freelance web designers. 

So, here we have summed up 7 tips on how you can get potential clients as a freelance web designer.

 Tips to Get Web Design Clients

• Create a strong social media presence

Social media platforms have become powerful tools of communication. Every average person has a regular interaction with social media. Thus, you should utilize the power of social media content. For example, if you want an influencer as your client, you must create content that emphasizes how web designers create a site that helps the influencers to make their identity. But make sure, you have included all the solutions after analyzing the pain points of your customers. Also includes CTA for your web design service such as special offers, discounts, etc.

A strong social media presence helps you to build more audience, generate sales leads, and improve the search ranking. In this way, you gain good reach and attract new clients.

• Develop proposals and services you’re offering

You should create a well-drafted proposal to attract clients. Your proposal must include the challenges of web design and how you can solve those challenges. Also, you need to include a timeline, cost, and testimonial regarding the project. 

Then, you should add the services you are offering through your web design activity. For example, you can offer web design services like logo design, landing pages, 3D animation, portfolio pages, multimedia presentations, and more. 

These elements help people to gain a clear idea about your work. Also, going through your service offerings, they can understand which specific problems you can solve. As a result, they become interested in your work and want to take a service from your brand. 

• Make a website to promote your work

By creating an online portfolio, you will get web design clients faster. The major reason behind this strategy is that you can acquire rank on the results of the search engine. Moreover, if you have followed the best practices for search engine optimization, you will gain a high rank on the search engine and drive new clients easily. For example, if you search ‘the best logo designer in India’, you will find lots of name in the top search result. It indicates these brands/peoples have put lots of effort into their site’s SEO. Also, they must gain high traffic through their potential clients. 

Otherwise, you can design your portfolio website on WordPress. Within your portfolio, you can include the projects you have worked on, the web design software you’re using, client testimonials, your specializations, your web design process, etc. 

By following one of these two methods, your web design site gains a high rank on SERPs and reaches a wider range of audience. 

• Create valuable content

Online content creation is one of the strategic ways to get web design clients. Suppose, you’re trying to get clients for responsive web design, in this case, you have to show your expertise in this field. For this, you may create some case studies, share your previous work experiences on responsive design, the creative tasks you have handled, or share the best practices in the industry. These contents will show why you’re the right person for handling the job!

Moreover, by sharing helpful content, you can create a strong online presence, gain trust from the audience, and establish yourself as an expert. When people trust you, they will prefer to buy a service from you or work with you. In this way, you can make a clear strategy to attract clients for web design. 

• Create a strong network

 When we are talking about online presence that means you need a strong network. By networking, you make a huge connection with the leaders, experts, and other people in your industry. 

To establish a strong network –

1. You should attend several events in your industry. Here, you will get the chance to make face-to-face connections with your future audience or you may find out your next client.  

2. Ask for referrals from your industry fellows, friends, or old clients. Also, if you get any endorsement from any potential client, it indicates your efficiency and expertise in the work. As a result, it also helps you to get new clients.

3. Furthermore, you can go for a partnership with content writers, SEO experts, or web developers. By adopting this strategy, you can reach the clients of your partners and gain new opportunities.  

• Utilize industry-specific job boards

Take advantage of industry-specific job boards. These job boards are a good source for finding new clients. If you’re looking for remote opportunities, you can go for ‘Remote OK’ and ‘We Work Remotely’. If you’re searching for more web design-specific work, then ‘Krop’, ‘Smashing’s Job Board’ and ’99designs’ will be the better platforms for you. 

• Make a robust selling strategy for your web design works

Additionally, you should try to sell your digital products to drive your audience’s attraction towards your work. It will work as a source of secondary income. So, besides the clients’ work, you may sell website templates, attractive visuals, animations, and more. By utilizing your skills and boosting sales, you can easily attract new audiences. So, it’s a good way to get new clients for web design. 

Also, you can make great selling strategies by doing these –

• You can choose affiliate product marketing. Tell the people about the products you’re using for web design and earn money. 
• Establish yourself as a thought leader and gain consultation requests.
• Furthermore, you can sell online courses through platforms like Skillshare, Teachable, etc.  

Conclusion

So, from this blog, you have understood how to get web design clients. You need to apply several marketing strategies and showcase your expertise. Also, you have to understand the niche of your target web design clients who want to collaborate with you!