Content Repurposing

If you have to create quality content every single day, it is going to be time and labour-intensive. To save time and effort, many business individuals reformat and update their old content.

Content repurposing is not only helpful in time-saving but also is a fantastic idea to use those content that is buried deep down long ago and innovatively reuse them.

However, every content is not worth repurposing. When selecting content for repurposing, take a look at the metrics. Take a note on which content is evergreen, popular, or needs an update.

Here are simple steps to revive your content that add value.

10 Steps to Repurpose Your Content 

Turn Old Blog Post into Podcast Topic

Nothing like your old blogs that can provide you the idea and even generate scripts for your podcasts. But, you need strategies to structure your blogs into podcasts. Check the content for its suitability for the podcast topic. 

Convert your blog content into any audio format and record it from a professional voice-over artist. Make it a series and publish on a platform you are comfortable with. Make sure you distribute your content on the streaming platforms well.

Recycling Your Blogs into E-Books

If you have covered any topic recently for your website, you can use this content in an E-book. First, collect your post content on the relevant niche you want in Ebook. 

Then create a table of contents, add content to your E-Book, revise and edit before you publish it. Make sure your E-book is well designed and has the proper format. You can self-publish the book or hire some publishing companies to print your copies and sale. 

Reuse Your Articles into Video Series

Repurposing video content is a great idea for those who want to engage their audiences in their business and offers. With the old content, you can create a sales video, storytelling ad, an explainer animated video, and a lot more. 

If you want to reach your target audience, video content is the most suitable as it involves your viewers and creates better bonding with your brand. In this way, you will save on creating content for your video and post amazing ideas that are already popular.

Go Social With Older Posts

Posting content on social media daily is time-consuming and often lacks new ideas. If you are repurposing content for social media, it will reinforce your brand message, boost SEO, and reach an audience who missed your content on the first go.

From the older content, make micro-content and add some modifications and schedule them for social media posting. You can use introductions of blogs, Quora, and Reddit for your social handles. 

Utilize Your Blog Posts Intro for Youtube Description 

Introductions of blogs are written in such a way that it gives an overview of the total content. You can use your blog’s intro for your YouTube description. But make sure you optimize the introduction for description and check its relevancy. Be specific, use keywords, add transcript and subtitles for your video to rank high.

Use Your Quora Answers as Guest Posts

Another step for content repurposing is using your Quora posts as guest posts. Guest posts are important to create backlinks and brand value. But writing as a guest may not pay you in most cases or you don’t get anything but the promotion of your company. Guest writers can use their Quora posts as content with some modifications to save time and effort. 

Use Statistics for Your Twitter Posts

Statistics are the most reliable content to post on Twitter. You need to use good graphics and present them in a brand new post. 

You can take content repurposing services to repurpose those blogs with statistics using infographics. Infographics are visually more appealing and attract readers’ attention in a better way.

Content Repurposing into Slide Decks Or Presentations

Turn your blog or articles into PowerPoint presentations. In addition, you can also use the content for an embedded slide deck within your website. Use these slides for your LinkedIn posts or Facebook business page for higher reach. 

Reuse Your Blog into Newsletter

Newsletters can aid your website gets better visibility and adding value to the already existing blogs. Use your old and best-performing blogs in an email newsletter to bring back traffic to your site.

Use Your Webinar Content to Create Online Course

A webinar is one of the most remarkable tools for marketing. You can use your Webinar content for an online course. Launch free courses through webinars and use the question answers discussed in the webinar in your course to help students understand the topic. 

Conclusion

Using these steps for content repurposing can help you save money and focus on new things. You can expand your reach for prospects and increase online authority. Before you reuse your content, check whether it is relevant to the current date or not and suitable for your audience.