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A product description is a subset of marketing content that highlights the features and benefits of the products and services under the spotlight. The aim of writing this description is to provide all the details of a product or service to the customers so that they can make an informed decision about their purchase. At…

Becoming a technical writer is not a ‘cakewalk’. Apart from a strong grasp of the vocabulary, you also need an in-depth understanding of the subject matter and excellent research capabilities. With this skill set, you can create content that is simple and easy to understand yet conveys the information and message it is supposed to….

Legal content aims to simplify the concepts of domestic and international law. The primary idea here is to help the ‘regular Joe’ understand the rather complicated and technical world of legal matters. Legal content writing is one of the excellent marketing strategies for law firms. It helps to establish their authenticity, promote their message and…

When it comes to the best web content writing services, simply pulling off creative content might not always work. Even the best-written article solves no purpose if it does not reach its target audience. You can solve this problem by following the right SEO guidelines for your content. Proper SEO optimisation not only helps you rank…

Technical SEO is the technical optimisation of your website for search engines. The content on your website must appear in Google search results. For this to happen, Google has to recognise and review the content. Hence, your website is in desperate need of technical SEO to appear and rank on Google’s search results. So, here you will…

Bounce rate high has significant impact on creating a long-term relation with the customers. Keeping visitors on your site for as long as possible should be your top priority. A customer’s interest in your goods and services increases in direct proportion to their time spent on your site. On the other side of this great…

In today’s b2b marketing landscape, the benefits of content marketing for business are huge. Content marketing has proved that it can be the way to success for your business as it helps you to boost audience engagement, drive sales, and make your brand more visible. Therefore, content marketing is beneficial for all kinds of businesses….

Digital marketing refers to the coalition of activities that help an organization effectively market its content or attract consumers to its products or services. Unlike traditional marketing, digital marketing takes place on online media such as the internet, social media, websites, etc. It can be divided into social media marketing, SEO, SEM, email marketing, etc….

Organic search generates 51% of online visitors to B2B and B2C websites. On the other hand, only a major amount of traffic of 10% from the PPC and 5% from the social media campaign is possible. As a thriving business owner, you want to see your content rank on SERP. However, if your content does not appear for…

Content writing has become the mainstay of the growth of almost all sectors today. Through valuable and authoritative content, educational institutions can establish a connection with consumers. Content writing in education field  is imperative for establishments to remain afloat in this competitive era. It is time that educational institutions move ahead from traditional pedagogy towards…