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A/B testing in digital marketing is a research method that helps you to compare and analyze two versions of a web page, or other digital assets. Ultimately, it helps you to understand which version is performing better.  For instance, you can examine the font styles for your site content. Say, you’re comparing the Helvetica and…

When it comes to the point of content marketing, it’s important to focus on crucial factors like SEO strategy, search engine ranking optimization, and keyword research. In simple words, you have to craft your content in such a way that it creates a long-lasting impact on the audience. In this way, your brand makes a powerful online…

LinkedIn is a social media platform where you need to maintain your professional image. Thus, you have to create posts so that you can establish yourself as a knowledgeable person or better to say an influencer in the industry. Also, LinkedIn provides a good scope to establish your business and promote your services. So, you need…

Every organization needs a well-structured and aesthetic website to succeed in their business. That means they need professional web designers to design their sites. Thus, as a web designer, you need to showcase and increase your skills to gain web design clients. If you have the proper skill and expertise, you must be hired the…

When you send a cover letter to the employers, you easily gain attention from them. The letter allows them to learn about your skills, expertise, accomplishments, and values from the letter. Even some companies mandate to send a cover letter before moving forward with the hiring process. Thus, you have to understand what a cover…

Content syndication is a marketing strategy that refers to republishing existing online content on third-party websites or platforms. That means you’re republishing your content on those platforms. The aim behind this marketing strategy is to promote your content to a larger audience. It helps you to gain more traffic, and brand awareness, and generate more…

Digital branding refers to making your visitors aware of your business goal and values with the help of your website. That means when they visit your website they will come to know everything about your business. So, you need to ensure that your website is easily accessible to everyone and help them to communicate with…

Organic lead generation is nothing but generating website traffic without spending any money on it. That means you have to create content to attract the audience without paying any money for paid ads. Just you need to follow the right strategies to drive the audience toward your site and entice them to click on your…

Pogo sticking is a term in SEO that was introduced by Google. Now, what does it indicate? It describes the situation when a user enters your site through the snippets of SERPs but exits instantly and clicks for the next search result. So, pogo-sticking gives a clear sign that users are not happy with visiting your…