Technical SEO checklists

• Mobile Optimised Website:  Remember that most of your website’s target audience is mobile phone users. Your website must be mobile-friendly to drive traffic and rank high on Google. It must be optimised and readily available on mobile phones. The content should be similar for every device and load within a few seconds.

Test your website with Google’s Mobile-Friendly Testing Tool to see whether it is mobile-optimised. Now, your website can easily rank on Google.

• No broken links: Links help Google crawl, index, and rank web pages and your website on the SERPs. Thus, the internal and external links should be of good quality to work well. A broken link is a 404 Error Page that interrupts user experience, decreasing website rank and traffic. Remove or fix these links through a web developer for smooth website function.

• Faster loading: A significant portion of your website’s ranking depends on how fast your web pages load. Thus, ensure a stable server that can handle the site’s load, avoid including large pictures on your pages or stuffing them with lots of content. Ensure fewer redirects to prevent a redirect loop. There must be no duplicate content pages because it increases the loading time.

Use Google Page Speed Insights to improve loading time, which will improve your rank.

• Safe with HTTPS: Your website secures a Google rank with HTTPS, Hypertext Transfer Protocol Secure. It protects your web data from being leaked. Google checks whether your website is safe to upload and view. The lock sign before your URL is verified as secure by Google.

So, to lock your website with HTTPS, add SSL so that the site transfers from HTTP to HTTPS.

• Do Away with Errors : Google crawls through your website to rank it. If it cannot crawl without errors on your page, it will not rank on the SERPs. Your website has to be error-free. Use the correct XML Sitemap, structure your website well, and enable and optimise the robots.txt file for easy crawling on web pages.

• Schema Markup: Schema markup plays a vital role in how the search engine bots interpret your content and make it eligible for ranking.  It provides additional information about your web page, such as URL, meta description, image link, and title, which helps crawl bots better understand your content’s context and intent. As a result, it improves the visibility of your content on SERPs. Moreover, schema markup makes your content eligible for rich results and better comprehended by the LLMs (e.g. Google AIO, Gemini, ChatGPT, etc) too. 

You should use a technical SEO schema markup generator to develop schema tags. 

Technical SEO audit software

Google Search Console : This is one of the free SEO technical tools that checks if Google can recognise, store, and verify your website content. So, it helps you see how your content appears or ranks on the SERPs and make improvements as needed. It identifies link-related errors.

Google Webmaster Tools: This free Google tool is for testing technical SEO. It spots 404 errors, pages that your website audience cannot see. This keeps your Robot.txt file in check to stop the search engines from blocking main web pages. It ensures that your site functions well to rank better on Google.

Screaming Frog : Their free version of the SEO Spider tool helps improve technical SEO. It discovers broken links, missing page titles, and duplicate content. Your webpages are indexed fast with XML sitemaps, fixing URL and canonical errors.

SEOmator : It is the ultimate tool for a technical SEO review. So, this helps identify crawler errors, broken links, redirected chains, and missing structured data. It checks the webpage loading speed, website content quality, and optimisation.

It can also test if the website is mobile-friendly, plus rank it higher. This audit tool is available for several languages and users.