Unleash Your Story with Our Professional Press Release Writing Services
In this digital world, it becomes challenging to get noticed for your latest news. Due to the heavy crowd, there is a high chance that your news easily gets lost in the noise. May you have a groundbreaking announcement, a new product launch, or announce a company milestone. But how to ensure your news would get the right traction? That is where the professional press release writing services come in.
At Contentus Digital, we believe that press writing goes beyond merely an announcement. It’s a strategic communication tool that captures attention from everyone, including journalists, bloggers, and media outlets. Thus, our expert writers craft press releases to establish you as an industry leader and get involvement from the right audience
The Art and Science of a Compelling Press Release
Many businesses make the mistake of treating a press release like a sales pitch. So, they load it with jargon and hyperbole that fail to recognise that the journalists are looking for a newsworthy story, not an advertisement.
Here’s how our press release writing services focus on ensuring your story gets aligned with the journalism standard by following the ‘inverted pyramid’ approach.
- Crafting a Killer Headline: The headline is your first and often only chance to hook a journalist. Our writers are experts at creating clear, concise, and captivating headlines that immediately convey the value of your story.
- The Power of the Lead Paragraph: Our press release writing services concentrate on the opening paragraph or ‘lede’ that answer the critical “5 Ws” (Who, What, When, Where, Why) in a single, powerful statement. Also, we assure that the lead is packed with relevant information that crafts the core message of your news.
- Structuring for Success: We, Contentus Digital, always follow the standard press release format, including a strong boilerplate about your company. Also, it includes your media contact information, and a clear signal to mark the end of the release. This professional formatting saves journalists time and increases the likelihood of your news being endorsed.
- The Right Tone and Angle: We avoid overly promotional language and instead adopt a professional, journalistic tone. With this approach, we proceed with the press release writing in such a way that resonates with both media professionals and your target audience.
Integrating SEO Best Practices: Being a powerful tool for improving your SEO, press releases offer certain rooms for implementing relevant keywords and more. So, we strategically incorporate keywords and anchor text links to drive organic traffic to your website and enhance your search engine rankings.
Want to Try Our Press Release Writing Services?
While you might be tempted to write a press release yourself, partnering with professional content writing services offers significant advantages. But by choosing our press release writing services you can obtain not-notch, guaranteed facilities like –
- Save Time and Resources: Your time is the key to succeed in your business. So, let us handle the specialised and time-consuming task of writing a polished, professional press release.
- Expertise and Experience: Our writers have full-fledged experience in journalism and content creation. They know how to convince the reporters and what they are looking for. Thus they frame your story accordingly.
- Enhanced Credibility: A professionally written, error-free press release has instant eye-catching capacity. Thus from us, you can expect error-free, well-crafted press releases that establish your brand’s credibility.
- Strategic Storytelling: We go beyond simply reporting facts. We work closely with you to understand your goals. Then craft a compelling narrative that tells your unique story.
- Increased Media Pickup: Our talented writers are skilled at creating content that is not only newsworthy but also easy for journalists to use. This increases the chances of your press release being published by reputable news outlets, blogs, and industry publications.
Going to announce a major company milestone? But not confident enough about how to write a press release? Don’t worry! Our press release writing services are tailored to meet your specific needs. We take the time to understand your brand, work culture, audience, and your missions. These help us ensure every press release we create is a powerful tool for your public relations strategy.
So, partner with us today and grab the chance to get featured on a large platform.
Turn company news into brand authority.
Learn More From Our asked Questions
A press release is a public relation tool that should be formal in language and provide written announcements from the company to the media. It offers newsworthy information like product launch, covering events, beta testing, etc. These help to boost brand image, visibility, and authenticity.
A blog post is typically more informal, natural, conversational. It can directly engage every audience having versatile demographics. A press release, however, is a formal document written specifically for journalists and media outlets, following a strict format to make it easy for them to use your information for a story.
A press release should be concise and to the point. And it shouldn’t include any fluff or wrong information. The ideal length is typically one page, or between 400-500 words. As journalists are busy enough, it’s essential to get your message across quickly and efficiently.