Techniques for Generating Fresh Promotional Content Ideas

As a promotional content writer, your goal should be to provide impactful and engaging content for the users. Thus, collecting it’s information about your industry is significant, including finding out what’s exciting or boring for the customers. At the beginning of such a process, you may have so many challenges. But the more you accept these challenges, the more you will be immersed in more creativity. These will help you to generate refreshed ideas for content. Promotional content writing servicesalways map their customer’s journey and deliver what they are looking for.

However, during content creation, writers often experience some difficulties where they fail to deliver exciting content that serves the purpose. These challenges in creativity are often coined as writer’s block. So, what is writer’s block exactly?

Let’s find out.

What is writer’s block?

Writer’s block is nothing but the obstacles experienced by writers during their writing process. In this situation, they get stuck and can’t understand how to move forward. As a result, they can’t produce new content or generate new ideas. It happens due to several causes like lack of focus, self-doubt, lack of inspiration, burnout, etc. Finally, it results in unfinished work and missed deadlines.  

Techniques to overcome writer’s block

Here are some tips to help you overcome this situation –

 

• • Set daily goals

First, set some goals for your content writing. If you have something to aim for in your mind, you will feel more confident and less stressed. For example, you can set a daily writing target for four hours. But remember to set up the goals which you can accomplish easily. Don’t set goals that overwhelm you and leave you even more distressed when you fail to meet them.

Free writing

Free writing is a technique that helps you to maintain writing consistency for a specific amount of time. While performing free writing, you have to continue your writing fluently without too much thinking. However, in this process, you need to worry about grammar, punctuation, and spelling; they’re essential. For example, you can set a timer for 10 minutes to practice free writing. But don’t quit unless the timer stops. 

 

• • Seek inspirations

If you’re feeling dumped or stuck, try to get inspiration from external sources. For example, you can read books, listen to music and podcasts, watch movies, take a casual walk, or collaborate with other writers. All these activities will rejuvenate your creativity and help you to overcome writer’s block. 

 

• • Mind mapping

Mind mapping is a great technique for overcoming the obstacles of writers and generating new ideas. To utilize this technique, you should make a graphical diagram on a blank paper. First, write down the prime concept on the paper and make a circle around it. Then, branch out the sub-topics, related ideas, and keywords. 

 

• • Change the environment 

Writing through the same environment or space can hinder your creativity. Thus, you should change your environment to refresh your mind. For example, you can work from a park, your favourite coffee shop, or any other location that you prefer. If you’re working from home, then re-arrange your workspace. This technique not only refreshes your mind but also boosts your attention and your ability to think. 

 

• • Take a break

Sometimes, it’s better to stay away from your computer and take a break. During this break, you can try some free hand exercises, walk in the garden, meditate, or take tea or snacks. Your breaks can be short, lasting for a few minutes, lasting for several hours, or a few days. It’s a good technique to recharge your energy and start again!

 

• • Stay organized

You can use a calendar to organize your writing schedules. Calendars are great tools for monitoring your performance and progress and setting deadlines. You should segment your large projects by creating small steps and tasks. In this way, you can manage your content more effectively. Also, you should organize your writing files by creating folders and subfolders on the computer.

 

• • Eliminate distractions

You should adapt certain methods to obtain a distraction-free environment. Thus, you need to take these actions –

– Turn off social media, email, and phone notifications

– Use apps for blocking unwanted websites 

– Set boundaries so that others can’t disturb you during your working hours 

– Also, you can use noise-cancelling headphones to block disturbing sounds.

 

• • Brainstorm with the team

Using the brainstorming technique is another useful way to eliminate writer’s block. With this technique, you can exchange ideas with your colleagues or friends and get new ideas for your content or refine existing ideas.

Techniques for generating fresh promotional content ideas

Now that you know how to counter the issue of writer’s block, here are some suggestions on the techniques for generating new ideas for promotional content –

 

• • Align your content strategy with your product or service

Before writing promotional content, ensure your ideas are aligned with the categories of your product or service. For example, if you want to sell a health drink, you have to cater a content idea that describes its benefits, why customers should buy it, etc. Alternatively, when you write promotional content about software, you must talk about its features and how effective they are in solving customers’ issues. 

 

• • Focus on solving customer’s problem

Also, you need to focus on customers’ problems. That’s why you should create your ideas from the customer’s perspective. You should understand their pain points and find out how your products or services solve their issues. You need to incorporate content ideas accordingly and let them trust you and your products. For example, you can write about a fitness product that helps in weight loss. 

 

• • Utilize Google’s auto-suggestions and ‘Searches related to’ features

By utilizing Google‘s auto-suggestions feature, you can get lots of ideas. The auto-suggestions feature shows multiple automated suggestions associated with your primary research phrase or keyword. For example, you can search ‘travelling plans in Europe’. You will get lots of suggestions for your content ideas. Similarly, you can use the ‘Searches related to’ feature too. 

 

• • Research and gather industry information

You should make a habit of researching industry information regularly. For this, you can read several books, listen to podcasts, subscribe to blogs and newsletters, and attend webinars of industry leaders. Also, don’t forget to use some social listening tools like BuzzSumo and Brandwatch. The more you gather information, the more you will create fresh ideas. 

 

• • Create content ideas on the most popular features

If your customers like your product’s features, they become eager to buy the product. As a result, they will buy the product multiple times. So, whenever you create product content, you must prioritize the most popular features of your product. This technique will help your product and product content to stay on top of sales charts. 

 

• • Tell the stories of the happiest customers

You should ask your customer service and sales team to feature your happy customers. You can create engaging marketing case studies on how your products become beneficial in their lives. These studies will help you find your products’ key strengths and inspire you to create more new ideas for content.

Voice search technology

You must use voice search technology to find new ideas for promotional content. Right now, voice search has emerged as an in-demand technology in the market. With the help of natural language processing, it will solve your queries within a few seconds. You don’t need to type anything to use this technology. You just need to provide the correct prompt using your natural voice. That’s why it helps to manage your time also.

 

• • Use free tools to create content ideas

Generating new content ideas is not an easy task, and most people experience hurdles in finding solid ideas for content. So, brave marketers made some useful tools to create new ideas for content. Some of the popular content ideation tools are – Google’s free tools, Hubspot’s blog ideas generator, topic generators, Keywordtool.io, etc. Now the choice is yours!

 

• • Analyze your competitors

Always keep your eyes on what your competitors are doing. So, observe what they are sharing on social media platforms. Also, read their followers comments. If you’re creative enough, you will find plenty of content ideas by utilizing this tactic.

Conclusion

Writer’s block is a common challenge that every writer faces during content creation. By practicing certain activities, you can overcome these challenges and refresh your mind. A refreshed mind helps you to get new ideas for promotional content. It may take some time to land on an incredible idea. But by following the above techniques, you will create more creative and unique ideas. Though it takes time, it’s not impossible!