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Methods for writing product descriptions to drive sales

A product description is a subset of marketing content that highlights the features and benefits of the products and services under the spotlight. The aim of writing this description is to provide all the details of a product or service to the customers so that they can make an informed decision about their purchase. At the same time, a product description writer should ensure that the content is short, informative, readable, and engaging.

A strong and effective product description attracts the right customer and improves revenue. Thus, you need to learn how to lure the right customers through your product description writing. In this blog, you will learn about some useful techniques for writing product descriptions.

Useful methods for writing product descriptions

Here are some useful methods for drafting the best product description –

Understand your buyer persona

When writing a product description, it’s important to consider your buyer persona. As a product description writer, you must address your target audience directly and personally. Remember to use engaging, conversational, and natural language to describe the products. This will attract your users more effectively. 

So, you have to realise and understand what their expectations of your product are. What kind of words will they like more? Do they prefer humorous tones? Or will they hate it? Then, think about your conversational language when you're selling a product offline. Try to implement that language in your product description. This language will resonate with your online audience more deeply. 

Elaborate the product features and benefits

It’s mandatory to incorporate product features and benefits when providing product descriptions. The features and benefits show your creativity and unique thinking capacity. Furthermore, you must add some positive adjectives when writing the descriptions. For example, if you’re writing a description for a carpet, you can include adjectives like ‘premium one’, ‘aesthetic’, ‘unmatched quality’, ‘gorgeous’, ‘elegant lightweight’, etc. 

Moreover, you can include some hints about its price range in that description. Suppose you want to attract customers by selling quality carpets within a low budget, and then you can mention it clearly in the description. Say, you can write ‘low budget carpet’, ‘modern carpet at the lowest price’, etc. This kind of description not only entices the visitors about high-quality products, but the texts also enrich the SEO presence of the product page. That's why the product page gets a high rank on SERP.

Include mini-stories 

Short stories are another effective method to make product descriptions more tempting. This technique helps to decrease the rational barriers while selling a product. So, you can consider these things while telling a story about the products –

• What was the inspiration behind manufacturing the product?

• Who made the product?

• What were the challenges you have faced during the development?

• How did you overcome those challenges?

• How was the testing phase of the product?

Use superlative words

You can use superlative words to present your product as the best and most advanced in the market! For example, you can consider the description of the Kindle Paperwhite from Amazon. It described why the Kindle Paperwhite is the world's thinnest and lightest e-reader. Amazon made the product description highly creative by using phrases like ‘300 ppi glare-free display’, ‘20% faster page turn’, ‘reads like real paper’, ‘even in bright sunlight’, ‘withstand accidental immersion in water’, etc. These phrases make the product stand out as superb compared to the similar categories of other products in the market.  

Use proper visuals 

The product description does not mean paragraphs outlining the product or service's features. You have to incorporate proper visuals to increase its appeal. You can include product images from different angles or product videos. These visuals help to present the products in front of the audience more naturally. The product videos can explain the features of your product in a more easy-to-understandable medium, clear out any misconceptions, and showcase your product in motion. All of these things improve the click-through rate and increase your brand trust. Thus, most of the affiliate product writing services in India include visuals in their product description drafts. 

Use social proofs

When a stranger finds your product interesting but is unsure whether he/she should purchase it, what will he/she do? The individual will check the social proofs within your description. The proofs include customers’ reviews, ratings, testimonials, and the images you added for the product. Also, these images act as solid evidence of whether your customers get the original product, as shown in the visuals. Also, if the product gains a good rating, it will achieve more popularity. People are more eager to buy the popular products. Thus, the e-commerce website always highlights the popular products and favourites of the customers. 

Moreover, the product description writer can also use this technique to sell a product offline. So, customer reviews are one of the strongest methods for increasing your sales rate online and offline. 

Make your description readable

To make your product description catchy, you should write it using the best format. So, avoid extremely lengthy paragraphs with unnecessary information. Instead, you can use small paragraphs with three to five sentences. This format helps to describe a product entirely and makes people realise why they should utilise the product in their lifetime. By structuring the description in this format, you also get a chance to promote your brand’s voice. As a result, you can distribute compelling copies of product descriptions that meet every aspect of SEO, social media, and paid ads.   

However, some online shoppers prefer bullet points to identify the most critical details. For instance, when you’re providing the resolution, RAM, ROM, battery, etc. for a smartphone, you should use bullet points. Also, you can write short phrases about the features. Say you’re writing a creative description for a headphone and want to write a description for it. So, you can mention a feature with short phrases like ‘leather and microfiber headband’, ‘comforting and soundproofing semi-aniline leather earpads’, etc. 

So, every affiliate product writing service should follow this excellent formula for product description writing -

Small paragraphs + List with bullet points mentioning the product features = compelling description.

Incorporate relevant keywords

When it comes to search engine ranking, you must focus on using the right keywords on the product pages. By incorporating highly relevant keywords, you can make the products more visible and highly optimised for SEO ranking. The relevant keywords also assist the search engine in understanding your product pages well. As a result, your product descriptions become more credible.

You can use keyword research tools like Google Keyword Planner, Semrush, etc. to find the right keyword for your product. 

Conclusion

So, from this blog, you have understood how to make your product description compelling. Share information about the products as much as possible, and don’t make it boring by using unnecessary details. Keep it simple and informative so that people can easily grasp the major features and benefits of your product.