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Why is schema tag important for SEO?

Schema tag is a type of structured data that is added to your site’s HTML code. It helps search engines like Google understand your web pages' content. They provide every detail about your services, like ratings, reviews, product prices, etc., to the search engines. Ultimately, it improves your search engine rank and visibility.

Now, in this blog, you will learn about the necessity of schema tags for your SEO performance. 

Importance of schema tag for SEO

Here are the importance of using schema tags for SEO –

• Help the search engine understand your content

Human beings have the natural ability to understand online content. But, when it comes to a search engine like Google, it needs training to comprehend and acknowledge your content. Thus, search engines need more help to grasp the meaning of your website’s content. Here, the semantic schema tag plays a crucial role. 

Here, the term ‘semantic’ represents a set of technologies, methodologies, and rules that make search engines efficiently interpret data from online content. The techniques of semantic schema tag are uniform resource identifier (URI), resource description framework (RDF), knowledge graph, JavaScript object notation for linked data (JSON-LD), and ontology. With these techniques, semantic technology helps search engines such as Google, Yahoo, Yandex, and Bing to translate human language into machine-readable language. 

• Help you to stand out on search results

After understanding your content, search engines like Google rank and display it on the search engine results page (SERP). A rich search result includes significant SEO elements like title, meta description, URL, and images to drive users’ attention. Now, Google has 32 types of rich structured data markup for supporting search results such as articles, educational questions and answers, events, FAQs, job postings, movies, learning videos, and more. For example, when a technical content writing service promotes a piece of article, it can improve the visibility of that article by adding article-structured data. As a result, their article will be eligible to appear in the page experience section of Google. 

You can check your rich result eligibility with tools like the Rich Results Test. Also, detect the error of your structured data with Schema Markup Validator. 

• Improve click-through rate

Another great benefit of schema markup is that it helps to extend click-through rates. Schema markup provides a set of additional data about your content on the SERP. These data can deliver information like important text from content, product reviews, pricing, ratings, etc. That’s why this data quickly grabs the users' attention and provokes them to click on your website. Schema markup features these data for all types of content. It does not matter whether it’s a blog post, product page, or reviews and ratings from an e-commerce site; schema tags will highlight the most relevant information from your content. As a result, your website becomes more transparent and trustworthy for the users. 

• Drive business result

Employing a robust SEO strategy like schema tag can boost your business performance and return on investment. It ensures that your content will appear for rich, relevant queries. That means it assists you in leveraging organic traffic and click-through rates and improving conversion and engagement rates.

Additionally, it provides effective local search results, which helps small businesses stand out in the crowd. The structured data promotes local queries like ‘restaurants near me’, ‘groceries near me’, ‘movies near me’, and so on. These queries help the businesses pop up on the search results with their contact details, price range, timing, etc. Hence, they gain better click-through rates and traffic. 

Also, you should take advantage of Structured Data Markup Helper to implement the required schema markup.

• Control over your brand’s appearance

Schema tag acts as a safeguard for your website and protects you from delivering wrong information to the audience. As schema includes structured data, it delivers accurate and relevant information to the audience and omits the inaccurate ones. This helps maintain your brand value and image. But, if you don’t integrate structured data in your content, then Google relies on algorithms to interpret your content. It results in inaccuracies and discrepancies. 

For instance, your site shows two prices for a similar product – one for premium members and another for general members. However, a search engine algorithm is not sufficient to detect this difference. Thus, it will feature the wrong information on the SERP. So, it damages your brand reputation. Instead, schema markup efficiently identifies this difference and represents genuine information to the audience, protecting your brand image. 

• Help to promote sales with the targeted search result

By using product-rich results, it attracts more customers and increases the sales rate. But how is it possible? The product-rich results include all the details about a product, including its price, ratings, availability, shipping details, reviews, specifications, and more. The meta tags and micro-data annotations of schema markups help to highlight these details from your affiliate product marketing content. As a result, Google easily extracts this information and shows it on search results. Hence, the audience easily views those details and becomes interested in your products. It leads them to make an informed decision to purchase your product. 

Furthermore, schema tag helps your site to appear with specialised search features like ‘top stories’, ‘featured snippets’, and ‘knowledge graph’. These features ensure the credibility and authenticity of your site. The search engine also identifies your site as a genuine source of information. As a result, it enhances site visibility. 

• Enhance voice search optimisation

Apart from these, schema tag also helps in voice search optimisation. It aids search engines to understand and feature your content in voice search results. Specifically, it supports the search engine to discover your business details like contact, location, opening hours, rating, etc. It’s beneficial for obtaining better traction from the audience.

 So, professional content writing services integrate voice-search-friendly website content that includes the answers to common voice search queries. But remember that you have to utilise more natural and conversational language when answering such queries. It will better optimise your content with voice search results. 

Moreover, voice search optimisation assists your website with better mobile responsiveness and increases website speed. So, when you include both schema tag and voice search optimisation, you reach a wider audience. 

Conclusion

Undoubtedly, on-page and off-page SEO tactics help you to rank higher in the SERP. But when you’re utilising schema tag, you keep your SEO strategy one step ahead. It always helps you to stand out in the rich search results. So, all professional content writing services should be aware of this SEO strategy and design the content to satisfy this requirement, leading to better ROI for their clients.

Also, follow Google’s General structured data guidelines for further details.