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Latest marketing automation tools you should try for business growth in 2024

Marketing automation is a technology that refers to automating and streamlining different repetitive marketing-related tasks. For instance, you can automate content marketing, social media marketing, email marketing, advertising, managing customers, monitoring your content performance, and more. That’s why professional content writing services use marketing automation tools to streamline their operations for better efficiency and focus their energy on curating more engaging content.

So, read on to explore the latest marketing automation tools and their features. 

Brief overview of the popular marketing automation tools

Here is a brief overview of the popular marketing automation tools in 2024 –

HubSpot

HubSpot is recognised as one of the most powerful marketing automation tools, specifically for affiliate product writing services. It has a complete suite of marketing software, which is further integrated with HubSpot’s CRM. Thus, it works as a single-window system for companies, lowering the hassle of finding separate automation tools for different processes.

Features:

• You can generate more leads from Google Ads using HubSpot CRM and get your web analytics data.

• Easily measure the performance of your marketing campaigns through dashboards, reports, and built-in analytics. 

• Create personalised call-to-action for converting your visitors into leads. Also, you can optimise and test your CTAs through HubSpot. 

• Enhance your organic traffic with the in-editor SEO recommendations. 

• It helps you to design, optimise, and personalise email marketing without depending upon the IT team or designers. 

• Use free live chat software to connect with visitors to provide service, close deals, or convert them to leads and more. 

MailModo

MailModo provides an all-in-one solution for your email marketing. With the help of this tool, you can create engaging emails without any coding or programming. You can create these emails with the drag-and-drop template editor of MailModo. 

Features:

• You can send single or multi-step forms and add live ratings, stars, reviews, and more through emails with MailModo. Also, you can create a poll to show the real-time answers. 

• It helps you to build automated time-based email series and track those automated campaigns.

• It provides real-time template suggestions to improve your email design. Moreover, it shows you errors and warnings to fix the potential issues. 

• It supports calendar emails that help in sales, marketing, education, recruitment, and more. So, this feature becomes useful for educational content writing services. 

• You can even add fun games like spin the wheel, quizzes, and polls to your emails with the help of this tool. 

EngageBay

EngageBay is a reliable marketing automation tool for small to medium-sized businesses. This tool contains several functionalities for social media management, email marketing, customer support, and more. 

Features:

• It helps you to organise your CRM smartly by using live chat, email support, forums, and phone calls.

• You can easily automate your email campaigns through email sequences, personalised emails, and advanced templates. 

• EngageBay helps to streamline your workflow by setting up status, prioritising tasks, assigning representatives, and creating and resolving tickets. 

• Moreover, it helps you create landing pages, forms, push notifications, proposals, custom reports, and more. 

Klaviyo

Klaviyo is well-known for its easy-to-use interface and customisable templates. It offers everything from dashboards to dragging elements. Klaviyo’s intelligent marketing automation helps you centralise your data in one place and manage workflows efficiently. 

Features:

• Automate and customise your welcome and cross-sell messages across the channels. 

• It has over 300 integrations that add features of an e-commerce platform, such as cart and order management, shipping, subscriptions, helpdesk, and support.

• It helps to generate reports on segment-level performance, email, SMS marketing, deliverability, and more. Moreover, this tool will generate powerful insights about the performances.

• Send one-time information about new product launches, sales offers, or holiday deals.  

LeadSquared

LeadSquared is another powerful marketing automation tool that helps to capture leads, track their activities, and categorise them according to several demographics. The most attractive fact about this tool is that it lets you design landing pages and emails without any coding expertise. Thus, it becomes a perfect tool during content creation for a website. 

Features:

• With LeadSquared, you can efficiently create and manage your field campaigns, generate verified leads, and measure business performance instantly.

• Automate your communication through auto-responder, list segmentation, and across different channels. 

• This tool ensures real-time data synchronisation between different sales and marketing tools. 

• You can monitor every movement of your prospects, such as their conversations with your team, their interaction with your campaigns, and phone conversations. 

• The marketing automation app of this platform supports offline campaigns, too. So, you can create campaigns with location details, enable OTP verification for authenticating leads, analyse campaign performance, and more. 

Brevo

Brevo is not only a marketing automation platform but also a customer relation management (CRM) tool. The free version of this platform supports automation for email, social media messages, SMS, and WhatsApp. Let’s see the other features of this platform –

Features: 

• With the help of Brevo, you can customise your sales pipelines. As a result, you can track deals at every stage without missing any opportunity.

• It supports sharing your important customer email, notes, and tasks with other team members.

• Get the details of your sales revenue and team performance with the report generation. 

• Brevo’s inbound parser supports two-way exchange for every email. 

• Moreover, this platform provides email API, SDKs, developer guides, and more. 

Things to consider for choosing the best marketing automation tools

Following are a few things that you should keep in mind before opting for a marketing automation tool –

Budget and business requirements

First, you must consider your budget and business requirements. For a start-up, it’s essential to focus on a single activity. For example, you plan to prioritise social media marketing for your start-up business. So, in this case, you need a simpler automation platform to fulfil your requirements. But if you have a large business, then you need more comprehensive marketing solutions. So, for this, you will need a quite complex tool but at a reasonable price. 

Therefore, you need to analyse the requirements of your business and find a tool that suits that while being within the budget.

Ease of use

Marketing automation is not a simple task. You need to handle several workflows and steps to manage this. So, you should choose software that has a user-friendly interface. Also, look for the tutorials, knowledge bases, response rate, and customer support options. These will help you to become familiar with the tool easily and get the most out of it. 

Reports and analytics

Though most of the marketing automation tools come with robust reporting and analytics solutions, you should cross-check this feature. For enterprise and B2B environments, you need advanced reporting options such as personalised dashboards, automatic reporting through email, graphs, and other insights. So, make sure your automation platform can track all the metrics required for your business. 

Know the limitations of the tool

Before choosing any marketing automation software, you must know its limitations. Automation software limits the number of actions, the number of emails sent, or the number of contacts. Also, the limitation depends upon the subscription model. If you choose a free or basic subscription plan, you may get fewer features to use. Instead, if you choose an advanced or enterprise-level subscription plan, you will get more features, even advanced features. Thus, you must understand the price model of your automation tool. 

Conclusion

Hopefully, now you have clarity about some of the latest marketing automation tools and their features. But these are not all; the options are endless, but you have to choose them sincerely according to your business needs, technical expertise, and budget. Thus, every content writing and affiliate product writing service in India should pick up a tool that aligns with their requirement and budget the best for achieving the desired results.