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How will blockchain transform digital marketing?

Blockchain is an advanced database that preserves any information securely, which is also transparent and immutable. That means people can store and access their data without any potential cybercrime threat. Also, it further allows you to store both your older and modified data collections.

These two unique selling points make it stand out over the traditional centralised database or ledger. Additionally, it has already shown its potential in the field of cryptocurrency transaction recording. Due to the blessings of Blockchain technology, the total market capitalisation of cryptocurrency exceeded up to 1713.25 billion USD in January 2024. 

Now, blockchain has conquered several industries like telecom, logistics, transport, healthcare, retailers, and more, along with the digital marketing sector. Thus, reputable website content writing services use this technology to reduce data malpractices and maintain transparency. So, in this blog, you will learn blockchain is helping in the regular workflows of the digital marketing industry.

How is Blockchain technology transforming the field of digital marketing?

Here are ways blockchain is transforming digital marketing and its associated fields –

Keyword tracking

When you search a keyword on Google, you will get the result based on your location, browser, device type, and user history. It indicates that the ranking of target keywords varies from place to place and device to device. Thus, it's become difficult for marketers to track keyword rank.

But if you integrate blockchain for keyword research, it will store individual page rankings. Also, your device usage data and location will be stored along with the ranking position. For example, you will get a more accurate ranking for blockchain-related keywords like ‘Bitcoin’, ‘Dogecoin’, ‘Blockchain’, etc. These data will help the technical content writing services, and marketers make informed decisions about the areas where they must improve for keyword tracking. Moreover, they can understand why some specific locations are getting highlighted on Google Local Pack results, but the remaining areas are not. 

Strengthen digital advertising campaigns

Digital marketers have to face several challenges during the journey of their digital advertising campaigns. For example, they have to face ad fraud, lack of visibility on their customers’ journey, and low return on investment. Blockchain technology can solve these issues and help to gain better ROI via improving overall customer experience. It rejuvenates ad targeting accuracy, enables transparency in the purchase process, helps to gain customer insights, and removes third-party fees. For instance, you can track users’ behaviour throughout their entire journey, how many people have seen your ad, whether they have clicked your ads or not, and how many people have made a purchase decision after seeing your ads. These metrics will assist you in making informed decisions for implementing new strategies for your ad campaigns.

Additionally, you can use blockchain tools that protect you from ad fraud. Veracity’s Vera Views tool is a robust blockchain tool that analyses original and third-party data from an ad. These tools ensure the advertiser that their advertisements will reach the real audience (not the bots), and they will pay only for the valid view. Thus, these tools become reliable for the affiliate product writing services to find tailored content only for the right consumer.

Link building

Link building is crucial for improving your website's ranking on search engines. But you must choose qualitative links sourced from authoritative sites. Due to the expansion of blockchain technology in SEO, you can build smart contracts. These self-executing digital agreements automate several SEO-related tasks like link building, content distribution, and tracking content performances. Moreover, blockchain offers a smart links technique that controls link-sharing and link-building malpractices. In this way, blockchain streamlines your SEO process and enhances security and performance.

Leverage content monetisation scope

The smart contract technique of blockchain enables secured and faster payment procedures between different parties. This payment procedure is called automated royalty payments. It eliminates the need for third-party intermediates and reduces the extra cost of transactions. As a result, legal content writers and other online influencers get their payment directly. Thus, smart contracts encourage a fair payment practice that empowers the relationship between content creators, publishers, and brands. Moreover, blockchain helps content creators to preserve, manage, and monitor their digital assets like images, videos, artwork, manuscripts, and more. These assets open the door for creativity and bring more scope for content monetisation for digital marketers.  

Improve the quality of the leads

The users who are interested in your brand click your ads and give their data to your brand. Finally, they will purchase from you. In this way, your conversion rates will increase, and you will gain quality leads for your brand. Now, blockchain ensures the privacy of your users’ data through decentralised transactions. For example, you can take BAT. It helps to show relevant ads to the consumers. For this, the Brave browser of blockchain collects the demographic data of your users first and will understand which ads they are interested in. Also, Brave enables users to opt for a paying service to get an ad-free experience. That's why it shows the preferable ads for the users to help increase your brand trust and attract quality leads for you.

Conclusion

Blockchain technology has the power to refine the digital marketing process. It creates multiple opportunities for digital marketing, such as improving customer experience, implementing transparent payment processes, ad fraud detection, data privacy, and more. But right now, this technology is in its early stages. When the technology matures, it will help marketers gain more cost-saving strategies. Thus, digital marketers and content writing services, including technical content service providers, should adopt blockchain models for their business.