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how to write blog posts that convert more traffic

Writing a blog post that can convert readers to potential customers is one of the most popular practices among digital marketers. The primary reason behind its popularity is that it can increase the reach of your products and services to target customers that too at an affordable rate. Here are 11 effective tips that you can use to write blogs that convert, check our visual content services.

11 Tips to Write Blog Posts that Convert

Here are 11 tips that you can use to convert readers of your blog post into potential customers and boosts sales:

1. Know your target audience:

Before writing your content first understand who your target audience is. Accordingly, you can decide the language to use and the information to provide. For instance, if you are targeting a young audience, use quirky language and present information in simple form without much use of technical terms. However, if you are targeting experienced customers, use technical terms. 

 

2. Use catchy headlines for your blog:

Catchy headlines intrigue readers and attract them to read your blog. To make the headlines intriguing, you can use power words and sensory words. However, make sure that you select the right words. Also, the headline should perfectly align with the content of your blog. This increases the traffic to your website and leads to conversion. Get the latest tips for “how to create engaging content?”

 

3. Add pointers and numbers:

Adding bulleted or numbered lists in your content enhances the user’s experience on your website. Bulleted lists break large chunks of paragraphs into pointers making it easier for readers to go through the blog. Furthermore, you can use the numbered list for topics like “9 tips to write content”, “5 steps to apply for a loan”, and more.

 

4. Break the content into small paragraphs:

Large chunks of content bore and confuse readers compelling them to switch to other sites. Since most readers read their blogs on their smartphones, writing long paragraphs can make them scroll a lot to complete a single pointer. So, break the chunks of paragraphs into small paragraphs of two to three sentences so that they are easy to read.

 

5. Add more customised visuals:

Adding numerous visuals allow readers to understand complicated explanations more easily. For example, you can use videos to explain the functioning of a device or an image to explain the structure of an object. Furthermore, you can even use charts and graphs to represent important data. However, remember that the visuals should perfectly align with the content.

 

6. Use unique Call-to-Action Tones:

You can use various CTAs in your blog. This can include asking your readers to like, comment, and share your posts. Also, you can ask them to follow your page on various social media or make a purchase of your product.

 

7. Optimise your content for SEO:

Optimising your blog as per the SEO guidelines allows your blog to rank higher on the SERP. Some of the popular practices include incorporating keywords in headings, subheads, introductions and conclusions. Also, maintain the keyword density strictly to avoid stuffing. You can even use keywords on the slug and use only relevant keywords.

 

8. Use recent activity pop-ups:

You can easily customize the pop-ups according to your needs. This can include signups, purchases, and downloads. Also, you can target different audiences for different pop-ups and control when and where they can visualize them. This boosts the chances of conversions of your target audience to customers, increasing your sales.

 

9. Ensure the content answers search intent:

When framing the content make sure that it strictly aligns with the headline and search intent. This ensures that readers find the blog relevant and helpful in solving their queries. Also, it increases the dwell time, establishing the authenticity of your blog.

 

10. Use relevant links in your blog:

When writing a blog, make sure that you add links of the landing pages and product pages of your website. Also, choose an appropriate anchor text for linking. This will compel the readers of your blog to move to the product page and browse through them to purchase and boost their sales. 

 

11. Increase the loading speed of your website:

Imagine clicking on a link that takes immense time to load. Will you like to read it? No right! So, make sure that you hire a web developer who can write appropriate codes so that your website can load easily. Also, avoid using excess plugins so that it can take a longer time to open your content.

 

You can use the above 11 effective tips to write blog posts that can increase the conversion rate. However, to ease the task, you can hire professional writers for your blog post. This can reduce your time consumption as well as increase the impact of your blog post in increasing the conversion rate. Boost your online presence with top-notch SEO content writing services India!